She made her modeling debut in KERA magazine. She became a fashion icon popular in both Japan and around the world for her colorful makeup videos on YouTube.

She is a Harajuku-based creator who spreads the culture of Kawaii, including her “Kurechan” YouTube channel, and her designs such as the entrance arch for Takeshita Street and the athlete masks for for the Tokyo 2020 Olympics.

https://www.instagram.com/kurebayashiii/